THE WORLD OF APOTHIC

Sustained brand work for a portfolio of wines that constantly challenge convention within the category.

Role: Concept Development, Art Direction & Video Editing

 

Here's the big picture:

 

vintage radio dedications

The release of the Crush seasonal blend coincided with Valentine's Day, so we integrated with Spotify to revive the art of the song dedication. Users could choose their genre, song, message and both their name and the name of the recipient (including pet names) to be compiled into a custom audio message — linked to the playlist track.

 

HOARD RESPONSIBLY

For the return of the brand's hottest selling seasonal (wine aged in whiskey barrels), we introduced a new look and CTA to energize the fan base.

WineRack.gif
NeverTell.gif
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in-store to online

The client approached us with a pre-existing POP display that they wanted to bring to life in the digital space. Using an in-store code, users were sent one of dozens of unique fortunes via text, which they could share on social channels.

 
 

reveal your dark side

 

credits

Drew Hammond (AD/ACD) • Jenna Lindstrom (Writer) • Lane Jordan (ACD) • George Ellis (CD/Writer) • Craig Mikes (CD)
Matthew Morris (VFX) • Andrew Alden Miller (Videography) • J Hausmann (Dev) • Wildlife.LA (Dev)