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Good food feeds the belly & the soul.

Stubb's Bar-B-Q Sauce strives to share high-quality products while retaining the authenticity of the company's humble beginnings.

Role: Art Direction & Design, Video

 

Spoiler: we won some awards.

Not every project can be a big-budget production. But it can be an opportunity to remain true to the brand and make the little things matter.

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“MAKIN’ DO WITH WHAT YOU GOT”

For the vast majority of time I worked on the Stubb’s account, we were a challenger brand — with a challenger brand’s budget. But true to the man himself, that never stopped us from keeping the flames stoked. Over the course of several years, I shot and edited countless pieces and scoured hundreds of hours of archival video for authentic footage to use heritage to our advantage. Here’s just a taste:

 

Credits

Drew Hammond (AD/ACD) • Joy Barnett (Writer) • Matthew Morris (Interactive) • J Hausmann (Interactive) • Lane Jordan (ACD) • Rob Story (ACD) • George Ellis (ACD) • Craig Mikes (CD)