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it's awful fun

Cards Against Humanity is affectionately known as "The Party Game for Horrible People."
We wanted to explore how far we could go to spread the bad word.

Role: Concept Development, Art Direction & Design

 
 

candy cigarette packs

The death sticks are sugar-coated—the message isn't. We threw in some free cards for good measure.

greeting cards against humanity

For the people you hate to love.

 

card carrying phone case

Express yourself with your favorite Q&As, play on-the-go and swap collectible cards with other diehards.

 
 

Industry veterans had this word of warning:
"When you take on a product like Cards Against Humanity, you better not F### it up."

We were awarded Best Campaign.

credits

Janell Hendricks (Writer)