IT’s not may. it’s bbq.

Texas takes BBQ seriously. So when May (National BBQ Month) rolled around, we changed the name of the month itself, encouraging mouths to water and travelers to start booking their next trip.

Role: Creative & Art Direction

TLDR;

We took over this “internet holiday” by taking over the internet. Social, video, digital banners, entire websites.

Credits

Dan Crumrine (ACD/CW) • Mallory Abrenica (Writer) • Liz Arteaga (Design)
Matthew Morris (Interactive) • Kate Chartier (Producer) • Craig Markus (ECD)

Photography: Knox Photographics • Production: The Bear