Let’s texas.
After 20+ years of leaning into a spirit of independence, it was time to evolve with cultural values. That meant walking a tightrope between the mythos of Texas and showcasing the reality of The Lone Star State’s incredible beauty & variety. Add a global pandemic somewhere into the mix, just to keep things interesting.
Role: Art & Creative Direction
To help ease the transition back to drive-state tourism, we reminded our neighbors of the simple beauty & hospitality that make Texas worth visiting. And we enlisted native Texans, Black Pumas, to voice the anthem of return.
Credits
Dan Crumrine (ACD/CW) • Amy Hurt (Producer) • Kate Chartier (Producer) • Claire Jordan (ECD) • Craig Mikes (ECD)
Nick Simonite (Photography) • Joe Simon (Director/DP) • Justin McMillan (Director)
Production: Side Label, BLK MKT • Post: NOMAD, Cut + Run, TBD Post, Finland Finish • Additional inherited footage