IT ALL STARTS WITH U
UFCU has been Austin’s #1 credit union for over 88 years. But in a world of robotic banking and innumerable financial apps, we needed to remind the community of the real strength of membership: personalized, human guidance + support. We launched this “u-first” platform with a memorable mnemonic, emphasis on the brand palette, and distinctly Austin visuals.
Role: Creative & Art Direction
credits
Amy Hurt (Producer) • Claire Jordan (ECD/CW) • Craig Markus (CCO)
Abigail Enright (Director) • Joe Simon (DP) • Joel Miller (Editor)
Production: The Bear Post: Cut+Run, TBD Post