UFCU

IT ALL STARTS WITH U

UFCU has been Austin’s #1 credit union for over 88 years. But in a world of robotic banking and innumerable financial apps, we needed to remind the community of the real strength of membership: personalized, human guidance + support. We launched this “u-first” platform with a memorable mnemonic, emphasis on the brand palette, and distinctly Austin visuals.

Role: Creative & Art Direction

As we moved into the second iteration of the campaign, we wanted to give a more complete view of the benefits of membership. The brand is also expanding beyond its root ties to The University of Texas with a reimagined logo and rebalanced color palette. We worked diligently to remain true to the legacy while shifting into this more inclusive era for all Texans, but we featured iconic Austin locations as in-the-know nods to our core target.

credits

Amy Hurt (Producer) • Claire Jordan (ECD/CW) • Craig Markus (CCO) • Sarah Marraffino (AD) • Gavin Bailey (CW)
Abigail Enright (Director) • Jamie Niebuhr (Director) • Joe Simon (DP) • Joel Miller (Editor) • Ariel Quintans (Editor)

Production: The Bear, Southern Sky Films • Post: Cut+Run, TBD Post, Nomad, Finland Finish