CES

THE WORLD’S MOST POWERFUL TECH EVENT

These days, we’re never really “off”. We’re all connected. All on. We created dynamic branding (promotional and on-site) for the Consumer Electronics Show showcasing this intersection between technology and humanity. The campaign helped exceed all goals, including setting a new conference attendance record.

Role: Creative & Art Direction

Artificial Intelligence was a huge topic at CES 2024, and we wanted to be an active participant in that conversation. So, I dove headfirst into the world of generative AI and prompted thousands of iterations—based on pre-modeled imagery—to create this family of hero artwork. The diverse set of characters spotlighting the awe of being surrounded by cutting-edge technology without getting into the specifics of any gadgets or brands.

RUNNING IT BACK

The previous year, CES 2023, marked the return to in-person attendance in a post-pandemic world. We needed to remind participants of the powerful experiences and opportunities that online interaction can never fully replicate. They needed to be there, in the thick of the future unfolding.

credits

Nicole Corley (CW/Concept) • Nathan Lewis (AD/Concept) • Claire Jordan (ECD/CW) • Craig Markus (CCO)
Amy Hurt (Producer) • Matthew Morris (ACD/Interactive) • Perfect Form (Animation) • Chris Matthews & Tim Hicks (Production Design)