GET YOUR OWN.
Thumbprints and trips to Texas—no two are alike. But there’s only one vacation that matters to you: yours.
Texas has the potential, not to be everything to everyone, but to offer the right experiences to the right people.
Thrill-seekers, super fans, nature lovers, culture junkies, et al. — there’s an itinerary for all of them.
And for those who felt we haven’t yet captured their travel spirit? No problem.
Get your own trip to Texas.
Role: Creative Direction, Concept Development, Art Direction
Inspired by trading cards and collectibles, I used bold labels, controlled color palettes and vibrant new photography to give each trip a unique visual identity.
But it was equally important to exercise the consistent sense of series that makes you want to catch ‘em all.
The team also developed a hands-on, visually-driven way to get your own personalized itinerary:
Credits
Claire Jordan (CD/CW) • Amy Hurt (Producer) • Craig Markus (ECD) • David Edwards (Director) • Benjamin Kračun (DP) • Einar Thorsteinsson (Editor)
Matthew Morris, Lane Jordan, Graham Lamberston (Interactive) • Production: Company Films • Post: Union Editorial, TBD Post • Music: Shindig
Rod McLean (Still Photography)