Let’s texas.
After 20+ years of leaning into a spirit of independence, it was time to evolve with cultural values. That meant walking a tightrope between the mythos of Texas and showcasing the reality of The Lone Star State’s incredible beauty & variety. Add a global pandemic somewhere into the mix, just to keep things interesting.
Role: Art & Creative Direction
To help ease the transition back to drive-state tourism, we reminded our neighbors of the simple beauty & hospitality that make Texas worth visiting. And we enlisted native Texans, Black Pumas, to voice the anthem of return.
Credits
Dan Crumrine (ACD/CW) • Kate Chartier (Producer) • Craig Mikes (ECD) • Nick Simonite (Photography) • Joe Simon (Director/DP)
Production: Side Label, BLK MKT • Post: Cut + Run, TBD Post • Additional footage inherited