Good food feeds the belly & the soul.
Stubb's Bar-B-Q Sauce strives to share high-quality products while retaining the authenticity of the company's humble beginnings.
Role: Art Direction & Design, Video
Spoiler: we won some awards.
Not every project can be a big-budget production. But it can be an opportunity to remain true to the brand and make the little things matter.
“MAKIN’ DO WITH WHAT YOU GOT”
For the vast majority of time I worked on the Stubb’s account, we were a challenger brand — with a challenger brand’s budget. But true to the man himself, that never stopped us from keeping the flames stoked. Over the course of several years, I shot and edited countless pieces and scoured hundreds of hours of archival video for authentic footage to use heritage to our advantage. Here’s just a taste:
Drew Hammond (AD/ACD) • Joy Barnett (Writer) • Matthew Morris (Interactive) • J Hausmann (Interactive) • Lane Jordan (ACD) • Rob Story (ACD) • George Ellis (ACD) • Craig Mikes (CD)